{"id":9705,"date":"2017-07-13T14:30:28","date_gmt":"2017-07-13T07:30:28","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9705"},"modified":"2017-07-24T14:46:17","modified_gmt":"2017-07-24T07:46:17","slug":"con-sot-thoi-trang-ngoai","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/con-sot-thoi-trang-ngoai\/","title":{"rendered":"C\u01a1n s\u1ed1t th\u1eddi trang ngo\u1ea1i"},"content":{"rendered":"
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Sau khi sale 50%, trung b\u00ecnh 1 chi\u1ebfc \u00e1o thun c\u00f3 gi\u00e1 t\u1eeb 250.000 – 500.000 \u0111\u1ed3ng, qu\u1ea7n jeans c\u0169ng \u1edf m\u1ee9c 1 tri\u1ec7u – 1,3 tri\u1ec7u \u0111\u1ed3ng\/c\u00e1i, nh\u01b0ng v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mua.<\/div>\n<\/div>\n
\n\"Kh\u00e1ch\n

Kh\u00e1ch h\u00e0ng mua s\u1eafm \u1edf c\u1eeda h\u00e0ng Zara t\u1ea1i TPHCM .\u1ea2nh: MINH HUY<\/i><\/p>\n<\/div>\n<\/header>\n

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C\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u1edf TPHCM \u0111ang v\u00e0o m\u00f9a sale (gi\u1ea3m gi\u00e1) h\u00e8, thu h\u00fat r\u1ea5t \u0111\u00f4ng kh\u00e1ch h\u00e0ng tr\u1ebb. Tuy v\u1eady, ghi nh\u1eadn t\u1ea1i \u0111\u00e2y cho th\u1ea5y, m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb v\u00e0 c\u00f4ng ch\u1ee9c v\u0103n ph\u00f2ng, ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng nh\u00e3n hi\u1ec7u th\u1eddi trang ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 Zara, nh\u00e3n hi\u1ec7u v\u1eeba ch\u00ednh th\u1ee9c c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam c\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u.<\/div>\n
R\u1ed3ng r\u1eafn mua \u0111\u1ed3 hi\u1ec7u\u00a0<\/strong><\/div>\n
C\u00f3 m\u1eb7t t\u1ea1i c\u1eeda h\u00e0ng Zara v\u00e0o tu\u1ea7n th\u1ee9 ba c\u1ee7a m\u00f9a sale, ch\u00fang t\u00f4i th\u1ea5y l\u01b0\u1ee3ng kh\u00e1ch \u1edf \u0111\u00e2y v\u1eabn r\u1ea5t \u0111\u00f4ng. C\u1eeda h\u00e0ng c\u00f3 di\u1ec7n t\u00edch g\u1ea7n 2.500m2 tr\u1ea3i r\u1ed9ng 2 t\u1ea7ng l\u1ea7u, h\u1ea7u nh\u01b0 l\u00fac n\u00e0o c\u0169ng t\u1ea5p n\u1eadp ng\u01b0\u1eddi ra v\u00e0o.<\/div>\n
\u0110\u1eb7c bi\u1ec7t l\u00e0 trong hai ng\u00e0y cu\u1ed1i tu\u1ea7n, c\u1eeda h\u00e0ng lu\u00f4n trong t\u00ecnh tr\u1ea1ng n\u01b0\u1eddm n\u01b0\u1ee3p kh\u00e1ch, x\u1ebfp h\u00e0ng r\u1ed3ng r\u1eafn, t\u1eeb khu v\u1ef1c th\u1eed \u0111\u1ed3 cho \u0111\u1ebfn qu\u1ea7y t\u00ednh ti\u1ec1n. C\u00f3 \u0111\u1ebfn 5 – 6 nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch trong qu\u1ea7y t\u00ednh ti\u1ec1n nh\u01b0ng l\u00fac n\u00e0o d\u00f2ng ng\u01b0\u1eddi c\u0169ng \u00f9n \u1ee9.<\/div>\n
Nh\u00e2n vi\u00ean t\u1ea1i \u0111\u00e2y cho bi\u1ebft b\u00ecnh th\u01b0\u1eddng kh\u00e1ch t\u1ea1i c\u1eeda h\u00e0ng n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u00f4ng, n\u00ean v\u00e0o m\u00f9a sale, vi\u1ec7c x\u1ebfp h\u00e0ng r\u1ed3ng r\u1eafn ch\u1edd c\u1ea3 ti\u1ebfng \u0111\u1ed3ng h\u1ed3 \u0111\u1ec3 th\u1eed \u0111\u1ed3 v\u00e0 tr\u1ea3 ti\u1ec1n c\u0169ng kh\u00f4ng c\u00f3 g\u00ec l\u1ea1.<\/div>\n
C\u1ea7m 3 gi\u1ecf \u0111\u1ed3 trong tay v\u1edbi kho\u1ea3ng g\u1ea7n 20 m\u00f3n h\u00e0ng \u0111ang ch\u1edd tr\u1ea3 ti\u1ec1n, ch\u1ecb Minh Nguy\u1ec7t (\u1edf qu\u1eadn 2) k\u1ec3 r\u1eb1ng \u0111\u00e3 gh\u00e9 c\u1eeda h\u00e0ng 2 l\u1ea7n, nh\u01b0ng do cu\u1ed1i tu\u1ea7n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng qu\u00e1 \u0111\u00f4ng n\u00ean l\u1ea7n n\u00e0y trong ng\u00e0y \u0111i l\u00e0m, ch\u1ecb tranh th\u1ee7 gi\u1edd ngh\u1ec9 tr\u01b0a quay l\u1ea1i l\u1ef1a \u0111\u1ed3 cho c\u1ea3 gia \u0111\u00ecnh.<\/div>\n
Ch\u1ecb Nguy\u1ec7t cho bi\u1ebft th\u00eam, trong nh\u1eefng l\u1ea7n \u0111i du l\u1ecbch g\u1ea7n \u0111\u00e2y, c\u00f3 d\u1ecbp so s\u00e1nh gi\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u1edf Th\u00e1i Lan, Singapore hay Malaysia th\u00ec gi\u00e1 c\u1ee7a Zara \u1edf Vi\u1ec7t Nam th\u1ea5p h\u01a1n 20% – 30%. T\u01b0\u01a1ng t\u1ef1, b\u1ea1n Uy\u00ean Nhi (du h\u1ecdc sinh \u00dac v\u1ec1 Vi\u1ec7t Nam ngh\u1ec9 h\u00e8) cho bi\u1ebft, ban \u0111\u1ea7u em ch\u1ec9 \u0111\u1ebfn \u0111\u1ec3 xem Zara Vi\u1ec7t Nam th\u1ebf n\u00e0o, nh\u01b0ng \u0111\u00e3 \u201cc\u1ea7m l\u00f2ng kh\u00f4ng \u0111\u1eadu\u201d v\u00e0 mua \u0111\u1ebfn 5 m\u00f3n h\u00e0ng, v\u00ec gi\u00e1 \u1edf Vi\u1ec7t Nam kh\u00e1 \u201cm\u1ec1m\u201d so v\u1edbi \u1edf \u00dac.<\/div>\n
Ngo\u00e0i Zara, th\u01b0\u01a1ng hi\u1ec7u Gap t\u1ea1i trung t\u00e2m n\u00e0y c\u0169ng thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch \u0111\u1ebfn mua s\u1eafm. V\u00ec \u0111ang trong m\u00f9a sale n\u00ean \u00e1o qu\u1ea7n t\u1ea1i \u0111\u00e2y kh\u00f4ng b\u00e0y bi\u1ec7n v\u00e0 treo tr\u00ean m\u00f3c nh\u01b0 th\u01b0\u1eddng ng\u00e0y, m\u00e0 ph\u1ea7n l\u1edbn \u0111\u1ed5 \u0111\u1ed1ng tr\u00ean m\u1eb7t b\u00e0n \u0111\u1ec3 kh\u00e1ch l\u1ef1a.<\/div>\n
Sau khi sale 50%, trung b\u00ecnh 1 chi\u1ebfc \u00e1o thun c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 gi\u00e1 t\u1eeb 250.000 – 500.000 \u0111\u1ed3ng, qu\u1ea7n jeans c\u0169ng \u1edf m\u1ee9c 1 tri\u1ec7u – 1,3 tri\u1ec7u \u0111\u1ed3ng\/c\u00e1i, nh\u01b0ng v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mua.<\/div>\n
Gi\u1ea3i m\u00e3 \u201cs\u1ee9c h\u00fat Zara\u201d<\/strong><\/div>\n
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u0111\u1ed3 hi\u1ec7u b\u00ecnh d\u00e2n\u201d nh\u01b0 Mango (T\u00e2y Ban Nha), Gap (M\u1ef9), Warehouse, Oasis, Top Shop (Anh)\u2026 c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 kh\u00e1 l\u00e2u. Th\u1ebf nh\u01b0ng, v\u1edbi danh ti\u1ebfng \u0111\u1ed3 hi\u1ec7u b\u00ecnh d\u00e2n \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t, khi ch\u00ednh th\u1ee9c v\u00e0o Vi\u1ec7t Nam, Zara \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u201cc\u01a1n s\u1ed1t\u201d mua s\u1eafm m\u1edbi trong gi\u1edbi tr\u1ebb S\u00e0i G\u00f2n. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 kh\u00f4ng ng\u1ea1i x\u1ebfp h\u00e0ng c\u1ea3 ti\u1ebfng \u0111\u1ed3ng h\u1ed3 ch\u1ec9 \u0111\u1ec3 mua \u0111\u01b0\u1ee3c nh\u1eefng m\u00f3n \u0111\u1ed3 \u01b0a th\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Th\u00f4ng tin t\u1eeb Zara Vi\u1ec7t Nam cho bi\u1ebft, k\u1ef7 l\u1ee5c doanh thu ch\u1ec9 trong ng\u00e0y \u0111\u1ea7u ti\u00ean m\u1edf b\u00e1n l\u00ean \u0111\u1ebfn 5,5 t\u1ef7 \u0111\u1ed3ng. Con s\u1ed1 \u0111\u00e1ng m\u01a1 \u01b0\u1edbc c\u1ee7a kh\u00f4ng ch\u1ec9 c\u00e1c h\u00e3ng th\u1eddi trang trong n\u01b0\u1edbc m\u00e0 c\u1ea3 nh\u1eefng h\u00e3ng th\u1eddi trang n\u01b0\u1edbc ngo\u00e0i c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam.<\/div>\n
Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u1ed9t chuy\u00ean gia marketing, \u1edf n\u01b0\u1edbc ngo\u00e0i, Zara l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cb\u00ecnh d\u00e2n\u201d; khi v\u1ec1 Vi\u1ec7t Nam, m\u1ee9c gi\u00e1 \u0111\u00f3 c\u0169ng t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 TPHCM. Kh\u1ea3o s\u00e1t \u201cb\u1ecf t\u00fai\u201d t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 m\u1eb7t t\u1ea1i c\u1eeda h\u00e0ng n\u00e0y cho th\u1ea5y, Zara \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam y\u00eau th\u00edch v\u00ec m\u1eabu m\u00e3 \u0111a d\u1ea1ng, ki\u1ec3u d\u00e1ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ea1i b\u1ed9 ph\u1eadn gi\u1edbi tr\u1ebb v\u00e0 kh\u00e1ch h\u00e0ng t\u1ea7m trung, k\u00e8m gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. Th\u00eam n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng r\u1ea5t m\u1edbi so v\u1edbi nh\u1eefng nh\u00e3n hi\u1ec7u th\u1eddi trang trong n\u01b0\u1edbc c\u0169ng nh\u01b0 nh\u00e3n hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam. Kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y, v\u1edbi m\u1ee9c trung b\u00ecnh kho\u1ea3ng 180.000 – 2,2 tri\u1ec7u \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 c\u1ee7a Zara \u201cm\u1ec1m\u201d h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Vi\u1ec7t Nam.<\/div>\n
Theo ch\u1ecb H\u00e0 Nh\u01b0, m\u1ed9t \u201ct\u00edn \u0111\u1ed3 th\u1eddi trang\u201d c\u1ee7a Zara, t\u1ea1i Vi\u1ec7t Nam, ch\u1ec9 duy nh\u1ea5t th\u01b0\u01a1ng hi\u1ec7u Zara c\u00f3 ch\u00ednh s\u00e1ch cho \u0111\u1ed5i h\u00e0ng l\u00ean \u0111\u1ebfn 30 ng\u00e0y, k\u1ec3 c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1. Ch\u1ecb Nh\u01b0 cho bi\u1ebft th\u00eam, l\u00fd do Zara c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi gi\u1edbi tr\u1ebb v\u00ec m\u1ed7i s\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u01b0\u1ee3c b\u00e0y tr\u00ean k\u1ec7 t\u1eeb 2 – 3 tu\u1ea7n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf. N\u1ebfu b\u00e1n h\u1ebft, s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd kh\u00f4ng s\u1ea3n xu\u1ea5t l\u1ea1i v\u00e0 thay b\u1eb1ng c\u00e1c m\u1eabu m\u00e3 kh\u00e1c. \u201cC\u00e1ch b\u00e1n h\u00e0ng n\u00e0y t\u1ea1o cho kh\u00e1ch h\u00e0ng t\u00e2m l\u00fd kh\u00f4ng mua nhanh s\u1ebd h\u1ebft s\u1ea3n ph\u1ea9m m\u00ecnh th\u00edch n\u00ean mua li\u1ec1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea1i trong \u00a0m\u1ed9t th\u00e1ng sau \u0111\u00f3. H\u01a1n n\u1eefa, trung b\u00ecnh kho\u1ea3ng 2 – 3 tu\u1ea7n, Zara s\u1ebd ra b\u1ed9 s\u01b0u t\u1eadp m\u1edbi \u0111\u1ec3 k\u00e9o kh\u00e1ch \u0111\u1ebfn coi v\u00e0 mua h\u00e0ng\u201d, ch\u1ecb Nh\u01b0 chia s\u1ebb. Ch\u1ecb Nguy\u1ec5n Ng\u1ecdc, bi\u00ean t\u1eadp vi\u00ean m\u1ed9t t\u1ea1p ch\u00ed th\u1eddi trang, nh\u1eadn x\u00e9t: \u201cZara v\u00e0o Vi\u1ec7t Nam tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng, t\u1ea1o ra c\u01a1n s\u1ed1t mua s\u1eafm trong gi\u1edbi tr\u1ebb l\u00e0 do \u0111\u00e1nh tr\u00fang s\u1edf th\u00edch s\u00ednh ngo\u1ea1i c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi. C\u00f9ng v\u1edbi \u0111\u00f3, Zara c\u0169ng \u0111\u00e3 n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng khi b\u00e0y bi\u1ec7n c\u1eeda h\u00e0ng \u0111\u1eb9p, sang tr\u1ecdng, t\u1ea1i m\u1ed9t trong nh\u1eefng trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u1ea5t TPHCM, kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c \u201cth\u01b0\u1ee3ng l\u01b0u\u201d khi mua s\u1eafm h\u00e0ng hi\u1ec7u b\u00ecnh d\u00e2n\u201d .<\/div>\n
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\u201cHi\u1ec7n t\u01b0\u1ee3ng Zara\u201d cho th\u1ea5y l\u00fd do t\u1ea1i sao c\u00e1c h\u00e3ng th\u1eddi trang ngo\u1ea1i xem Vi\u1ec7t Nam nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e9o b\u1edf. V\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 k\u1ebft lu\u1eadn \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u1ed1t hay \u0111\u00e1ng lo ng\u1ea1i \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1eddi trang trong n\u01b0\u1edbc. Tuy nhi\u00ean, v\u1edbi ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c trong mua s\u1eafm c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam t\u1eeb Zara, c\u00e1c chuy\u00ean gia trong gi\u1edbi cho r\u1eb1ng, r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e2y s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang l\u1edbn c\u00f3 gi\u00e1 b\u00ecnh d\u00e2n ti\u1ebfp t\u1ee5c v\u00e0o Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai. \u0110i\u1ec3n h\u00ecnh, H&M – m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o b\u00ecnh d\u00e2n nh\u01b0ng c\u00f3 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn to\u00e0n c\u1ea7u – s\u1ebd ch\u00ednh th\u1ee9c c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam v\u00e0i ng\u00e0y t\u1edbi.<\/div>\n<\/div>\n<\/div>\n

H\u1ea0NH NHUNG<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sau khi sale 50%, trung b\u00ecnh 1 chi\u1ebfc \u00e1o thun c\u00f3 gi\u00e1 t\u1eeb 250.000 – 500.000 \u0111\u1ed3ng, qu\u1ea7n jeans c\u0169ng \u1edf m\u1ee9c 1 tri\u1ec7u – 1,3 tri\u1ec7u \u0111\u1ed3ng\/c\u00e1i, nh\u01b0ng v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mua. 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