{"id":9711,"date":"2017-07-13T14:34:30","date_gmt":"2017-07-13T07:34:30","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9711"},"modified":"2017-07-24T14:45:32","modified_gmt":"2017-07-24T07:45:32","slug":"cu-den-tu-nhat-ban-co-hoi-kinh-doanh-ty","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/cu-den-tu-nhat-ban-co-hoi-kinh-doanh-ty\/","title":{"rendered":"\u0110\u1ed3 c\u0169 \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n: C\u01a1 h\u1ed9i kinh doanh t\u1ef7 \u0111\u00f4"},"content":{"rendered":"

Vi\u1ec7c xu\u1ea5t kh\u1ea9u v\u00e0 bu\u00f4n b\u00e1n \u0111\u1ed3 c\u0169 c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 USD t\u1ea1i \u0110\u00f4ng Nam \u00c1.<\/strong><\/p>\n

T\u1ea1i m\u1ed9t si\u00eau th\u1ecb chuy\u00ean b\u00e1n \u0111\u1ed3 c\u0169 \u1edf v\u00f9ng ngo\u1ea1i \u00f4 Kuala Lumpur (Malaysia),\u00a0Koji Onazawa \u0111\u1ee9ng l\u1ea1i nh\u00ecn nh\u1eefng t\u1ea5m v\u00e1n l\u01b0\u1edbt s\u00f3ng \u0111\u00e3 qua s\u1eed d\u1ee5ng. Onazawa t\u1eebng c\u00f3 hai m\u01b0\u01a1i n\u0103m l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty Bookoff, m\u1ed9t doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n c\u00f3 \u0111\u1ebfn 832 c\u1eeda h\u00e0ng b\u00e1n \u0111\u1ed3 c\u0169 kh\u1eafp n\u01b0\u1edbc n\u00e0y nh\u01b0ng l\u1ea1i h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 t\u00ean tu\u1ed5i g\u00ec \u1edf n\u01b0\u1edbc ngo\u00e0i. Gi\u1edd \u0111\u00e2y, Onazawa l\u00e0 ng\u01b0\u1eddi v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng Jalan Jalan Japan, b\u01b0\u1edbc ti\u1ebfn ra n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea7u ti\u00ean c\u1ee7a Bookoff.<\/p>\n

“Ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a Bookoff \u1edf \u0111\u00e2y. Ch\u00fang t\u00f4i \u0111\u1ea1i di\u1ec7n cho c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng c\u1ee7a Nh\u1eadt”, \u00f4ng n\u00f3i.<\/p>\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a t\u1ea1p ch\u00ed Nh\u1eadt B\u1ea3n “Japan Re-use Business Journal”, h\u01a1n 20 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u00e3 th\u00e0nh l\u1eadp \u00edt nh\u1ea5t 62 c\u1eeda h\u00e0ng ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i chuy\u00ean b\u00e1n h\u00e0ng Nh\u1eadt \u0111\u00e3 qua s\u1eed d\u1ee5ng t\u1ea1i 8 n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Bookoff c\u0169ng l\u00ean k\u1ebf ho\u1ea1ch m\u1edf h\u01a1n 4 c\u1eeda h\u00e0ng l\u1edbn ch\u1ec9 ri\u00eang t\u1ea1i Malaysia trong 3 n\u0103m t\u1edbi. Gi\u00e1 tr\u1ecb \u0111\u1ed3 c\u0169 nh\u1eadp v\u1ec1 h\u1ee3p ph\u00e1p c\u1ee7a\u00a0c\u00e1c c\u1eeda h\u00e0ng n\u00e0y \u0111\u00e3\u00a0l\u00ean t\u1edbi g\u1ea7n 1 t\u1ef7 USD trong n\u0103m 2015, trong khi gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u kh\u00f4ng qua \u0111\u01b0\u1eddng ch\u00ednh ng\u1ea1ch \u01b0\u1edbc t\u00ednh c\u0169ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c n\u00e0y.<\/p>\n

D\u00f9 doanh thu t\u1eeb \u0111\u1ed3 Nh\u1eadt B\u1ea3n \u0111\u00e3 qua s\u1eed d\u1ee5ng s\u1ebd kh\u00f4ng bao gi\u1edd b\u1eb1ng \u0111\u01b0\u1ee3c \u0111\u1ed3 m\u1edbi, nh\u01b0ng th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u1ea1i c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng th\u00e0nh m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 USD, t\u1ea1o n\u00ean m\u1ed9t trong nh\u1eefng c\u00e2u chuy\u1ec7n xu\u1ea5t kh\u1ea9u b\u1ea5t ng\u1edd nh\u1ea5t ch\u00e2u \u00c1.<\/p>\n

Ng\u00e0nh bu\u00f4n b\u00e1n \u0111\u1ed3 c\u0169 \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb r\u1ea5t l\u00e2u \u0111\u1eddi. Tuy nhi\u00ean, khi cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, d\u1eabn t\u1edbi s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t v\u00e0 r\u00fat ng\u1eafn v\u00f2ng \u0111\u1eddi c\u1ee7a h\u00e0ng ti\u00eau d\u00f9ng, th\u00ec \u0111\u1ed3 c\u0169 b\u1ecb mang ti\u1ebfng x\u1ea5u l\u00e0 ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi ngh\u00e8o.<\/p>\n

T\u1ea1i Nh\u1eadt B\u1ea3n, nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi \u0111\u1ed3 c\u0169 \u0111\u00e3 b\u1ecb thay \u0111\u1ed5i t\u1eeb nh\u1eefng n\u0103m 1950 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u01b0\u1edbc n\u00e0y b\u1eaft \u0111\u1ea7u gi\u00e0u c\u00f3 h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi m\u1ebb li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n cho h\u1ecd l\u1ef1a ch\u1ecdn. V\u00e0o th\u1eddi \u0111i\u1ec3m Bookoff ra \u0111\u1eddi n\u0103m 1991, ng\u01b0\u1eddi Nh\u1eadt li\u00ean t\u1ee5c ch\u1ea1y theo vi\u1ec7c n\u00e2ng c\u1ea5p l\u00ean \u0111\u1ed3 m\u1edbi, c\u00f2n \u0111\u1ed3 c\u0169 b\u1ecb \u0111\u00e1nh \u0111\u1ed3ng v\u1edbi h\u00e0ng trong ti\u1ec7m c\u1ea7m \u0111\u1ed3, c\u00f2n c\u00e1c ti\u1ec7m s\u00e1ch c\u0169 b\u1ecb coi l\u00e0 nh\u1eefng n\u01a1i b\u1ea9n th\u1ec9u v\u00e0 t\u1ed1i t\u0103m.<\/p>\n

Sau khi bong b\u00f3ng kinh t\u1ebf Nh\u1eadt B\u1ea3n s\u1ee5p \u0111\u1ed5 v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang t\u00ecm ki\u1ebfm nh\u1eefng m\u00f3n h\u1eddi, Bookoff \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i h\u00ecnh \u1ea3nh c\u1ee7a \u0111\u1ed3 c\u0169. C\u00e1c c\u1eeda h\u00e0ng Bookoff lu\u00f4n s\u00e1ng r\u1ef1c \u00e1nh \u0111\u00e8n, c\u00f3 l\u1ed1i \u0111i r\u1ed9ng r\u00e3i v\u00e0 c\u00e1c k\u1ec7 s\u00e1ch \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd v\u1edbi nh\u1eefng quy\u1ec3n s\u00e1ch tr\u00f4ng nh\u01b0 m\u1edbi (nh\u1edd v\u00e0o d\u00e0n m\u00e1y c\u1eaft b\u1ecf b\u1edbt c\u00e1c c\u1ea1nh \u1ed1 v\u00e0ng v\u00e0 s\u1eddn).<\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi M\u1ef9, c\u00e1c c\u1eeda hi\u1ec7u n\u00e0y tr\u00f4ng kh\u00f4ng kh\u00e1c g\u00ec c\u00e1c chu\u1ed7i si\u00eau th\u1ecb Target, Wal-Mart hay th\u1eadm ch\u00ed l\u00e0 c\u1eeda h\u00e0ng th\u1eddi trang Uniqlo. Nh\u1edd Bookoff v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p b\u1eaft ch\u01b0\u1edbc theo h\u1ecd, ng\u00e0nh b\u00e1n l\u1ebb \u0111\u1ed3 c\u0169 gi\u1edd \u0111\u00e3 chi\u1ebfm 4,36% t\u1ed5ng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9, \u0111\u1ed3 c\u0169 chi\u1ebfm h\u01a1n 10% th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Bookoff kh\u00f4ng ch\u1ec9 \u0111\u00e3 gi\u00fap lo\u1ea1i b\u1ecf l\u1ed1i suy ngh\u0129 r\u1eb1ng mua \u0111\u1ed3 c\u0169 l\u00e0 m\u1ed9t s\u1ef1 x\u1ea5u h\u1ed5, m\u00e0 c\u00f2n gi\u00fap cho vi\u1ec7c b\u00e1n nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. Kh\u1ea9u hi\u1ec7u c\u1ee7a h\u00e3ng l\u00e0 “h\u00e3y b\u00e1n cho ch\u00fang t\u00f4i \u0111\u1ed3 c\u1ee7a b\u1ea1n”, c\u1ed9ng th\u00eam s\u1ef1 th\u00e2n thi\u1ec7n, \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u00e3 gi\u1ea3i quy\u1ebft m\u1ed1i nghi ng\u1ea1i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi Nh\u1eadt trung l\u01b0u, v\u1ed1n kh\u00f4ng mu\u1ed1n l\u1ea1i g\u1ea7n nh\u1eefng ti\u1ec7m c\u1ea7m \u0111\u1ed3.<\/p>\n

Ng\u00e0y nay, kh\u1ea3 n\u0103ng ch\u1ecdn l\u1ecdc ngu\u1ed3n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd Bookoff l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn c\u1ee7a c\u00f4ng ty n\u00e0y. N\u0103m 2015, c\u00f4ng ty n\u00e0y \u0111\u00e3 mua l\u1ea1i 489 tri\u1ec7u m\u00f3n \u0111\u1ed3, v\u00e0 b\u00e1n ra \u0111\u01b0\u1ee3c 331 tri\u1ec7u trong s\u1ed1 n\u00e0y. V\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn xu\u1ea5t hi\u1ec7n: trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng nh\u00e2n kh\u1ea9u h\u1ecdc hi\u1ec7n nay c\u1ee7a Nh\u1eadt, \u0111\u1ed3 c\u0169 s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0ng l\u1ea1i c\u00f3 \u00edt ng\u01b0\u1eddi mua h\u01a1n. N\u00f3i c\u00e1ch kh\u00e1c, Nh\u1eadt B\u1ea3n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ea7y tri\u1ec3n v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 c\u0169.<\/p>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, Bookoff \u0111\u00e3 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh xu\u1ea5t kh\u1ea9u. \u0110\u00f4ng Nam \u00c1 xem ra l\u00e0 m\u1ed9t khu v\u1ef1c l\u00fd t\u01b0\u1edfng v\u1edbi m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi Nh\u1eadt B\u1ea3n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf khu v\u1ef1c n\u00e0y c\u0169ng kh\u00e1 chu\u1ed9ng h\u00e0ng Nh\u1eadt. C\u00f9ng v\u1edbi \u0111\u00f3, nhu c\u1ea7u v\u1ec1 h\u00e0ng ti\u00eau d\u00f9ng trung l\u01b0u c\u0169ng \u0111ang tr\u00ean \u0111\u00e0 gia t\u0103ng.<\/p>\n

T\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a Bookoff t\u1ea1i Malaysia (mang t\u00ean Jalan Jalan Japan), c\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em \u0111\u1ebfn mua s\u1eafm. H\u00e0ng th\u00e1ng c\u1eeda h\u00e0ng n\u00e0y b\u00e1n \u0111\u01b0\u1ee3c 15.000 m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o ph\u1ee5 n\u1eef, trong khi 25% doanh thu l\u1ea1i \u0111\u1ebfn t\u1eeb h\u00e0ng tr\u1ebb em. D\u00f9 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Trung Qu\u1ed1c, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 b\u1edfi theo Onazawa: “Ng\u01b0\u1eddi Nh\u1eadt \u0111\u00e3 d\u00f9ng ch\u00fang, v\u1eady n\u00ean ch\u00fang l\u00e0 nh\u1eefng lo\u1ea1i h\u00e0ng t\u1ed1t trong m\u1eaft ng\u01b0\u1eddi Malaysia”.<\/p>\n

B\u00e1n ra 15.000 m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o ph\u1ee5 n\u1eef m\u1ed7i th\u00e1ng d\u0129 nhi\u00ean s\u1ebd ch\u1ec9 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n l\u01b0\u1ee3ng \u0111\u1ed3 d\u01b0 th\u1eeba c\u1ee7a Bookoff. Nh\u01b0ng Jalan Jalan Japan ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng. Ngo\u00e0i 4 c\u1eeda h\u00e0ng theo k\u1ebf ho\u1ea1ch \u0111ang c\u00f3, Bookoff c\u00f3 th\u1ec3 s\u1ebd m\u1edf m\u1ed9t c\u01a1 s\u1edf logistics cho \u0111\u1ed3 c\u0169 Nh\u1eadt B\u1ea3n \u1edf Malaysia v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u mua b\u00e1n \u0111\u1ed3 c\u0169 c\u1ee7a n\u01b0\u1edbc n\u00e0y. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1, vi\u1ec7c mua b\u00e1n \u0111\u1ed3 c\u0169 c\u00f3 th\u1ec3 s\u1edbm tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u1edbi m\u1ebb.<\/p>\n

Minh Ph\u01b0\u01a1ng<\/b><\/p>\n

Ngu\u1ed3n Bloomberg<\/div>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c xu\u1ea5t kh\u1ea9u v\u00e0 bu\u00f4n b\u00e1n \u0111\u1ed3 c\u0169 c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 USD t\u1ea1i \u0110\u00f4ng Nam \u00c1. T\u1ea1i m\u1ed9t si\u00eau th\u1ecb chuy\u00ean b\u00e1n \u0111\u1ed3 c\u0169 \u1edf v\u00f9ng ngo\u1ea1i \u00f4 Kuala Lumpur (Malaysia),\u00a0Koji Onazawa \u0111\u1ee9ng l\u1ea1i nh\u00ecn nh\u1eefng t\u1ea5m v\u00e1n l\u01b0\u1edbt s\u00f3ng \u0111\u00e3 qua …<\/p>\n","protected":false},"author":4,"featured_media":9712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,63],"tags":[],"class_list":["post-9711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-y-tuong-ban-le"],"yoast_head":"\n\u0110\u1ed3 c\u0169 \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n: C\u01a1 h\u1ed9i kinh doanh t\u1ef7 \u0111\u00f4 - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/cu-den-tu-nhat-ban-co-hoi-kinh-doanh-ty\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1ed3 c\u0169 \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n: C\u01a1 h\u1ed9i kinh doanh t\u1ef7 \u0111\u00f4 - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c xu\u1ea5t kh\u1ea9u v\u00e0 bu\u00f4n b\u00e1n \u0111\u1ed3 c\u0169 c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 USD t\u1ea1i \u0110\u00f4ng Nam \u00c1. 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