{"id":9745,"date":"2017-07-13T15:01:04","date_gmt":"2017-07-13T08:01:04","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9745"},"modified":"2017-07-24T14:43:03","modified_gmt":"2017-07-24T07:43:03","slug":"start-trong-rau-cong-nghe-cao-duoc-rot-von-27-trieu-usd","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/start-trong-rau-cong-nghe-cao-duoc-rot-von-27-trieu-usd\/","title":{"rendered":"Start-up tr\u1ed3ng rau c\u00f4ng ngh\u1ec7 cao \u0111\u01b0\u1ee3c r\u00f3t v\u1ed1n 27 tri\u1ec7u USD"},"content":{"rendered":"<div>\n<p class=\"h2titleheaderbvt\"><strong>\u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n n\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao &#8220;h\u1eadu h\u1eefu c\u01a1&#8221;&#8230;]<\/strong><\/p>\n<p class=\"h2titleheaderbvt\"><strong>Bowery l\u00e0 d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p tr\u1ed3ng rau trong nh\u00e0 v\u1edbi m\u00f4 h\u00ecnh n\u00f4ng nghi\u1ec7p \u201ch\u1eadu h\u1eefu c\u01a1\u201d, cho n\u0103ng su\u1ea5t cao g\u1ea5p 100 l\u1ea7n so v\u1edbi c\u00e1c trang tr\u1ea1i truy\u1ec1n th\u1ed1ng c\u00f9ng di\u1ec7n t\u00edch, Business Insider cho bi\u1ebft.<br \/>\n<\/strong><br \/>\n\u201cCh\u00fang t\u00f4i cho r\u1eb1ng gi\u1edd \u0111\u00e2y n\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao kh\u00f4ng c\u00f2n l\u00e0 \u2018mi\u1ebfng b\u00e1nh tr\u00ean tr\u1eddi cao\u2019 n\u1eefa. N\u00f3 s\u1ebd ph\u00e1t tri\u1ec3n n\u1edf r\u1ed9 trong 5 n\u0103m t\u1edbi\u201d, Hans Tung c\u1ee7a qu\u1ef9 GGV cho bi\u1ebft.<\/p>\n<p>Ra m\u1eaft Bowery v\u00e0o \u0111\u1ea7u n\u0103m 2017, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ty Irving Fain cho bi\u1ebft trang tr\u1ea1i n\u00e0y cho n\u0103ng su\u1ea5t cao g\u1ea5p 100 l\u1ea7n so v\u1edbi trang tr\u1ea1i truy\u1ec1n th\u1ed1ng c\u00f9ng di\u1ec7n t\u00edch. Trong khi \u0111\u00f3, chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a Bowery t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p nh\u1edd c\u01a1 ch\u1ebf t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t g\u1ea7n c\u00e1c khu \u0111\u00f4 th\u1ecb gi\u00fap gi\u1ea3m ph\u00ed v\u1eadn chuy\u1ec3n, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf h\u1ecfng, h\u00e9o trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n.<\/p>\n<p>Kh\u00f4ng gi\u1ed1ng c\u00e1c trang tr\u1ea1i truy\u1ec1n th\u1ed1ng, Bowery tr\u1ed3ng rau d\u01b0\u1edbi \u0111\u00e8n LED (m\u00f4 ph\u1ecfng \u00e1nh s\u00e1ng t\u1ef1 nhi\u00ean) b\u00ean trong m\u1ed9t nh\u00e0 kho l\u1edbn \u1edf New Jersey. Thay v\u00ec n\u1ea3y m\u1ea7m tr\u00ean \u0111\u1ea5t, h\u1ea1t gi\u1ed1ng \u0111\u01b0\u1ee3c gieo tr\u00ean c\u00e1c khay n\u01b0\u1edbc gi\u00e0u dinh d\u01b0\u1ee1ng x\u1ebfp t\u1eeb s\u00e0n l\u00ean tr\u1ea7n nh\u00e0. C\u00e1c c\u1ea3m bi\u1ebfn g\u1eafn tr\u00ean khay s\u1ebd theo d\u00f5i s\u00e1t sao qu\u00e1 tr\u00ecnh sinh tr\u01b0\u1edfng c\u1ee7a c\u00e2y.<\/p>\n<p>Bowery c\u0169ng s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ed9c quy\u1ec1n c\u00f3 t\u00ean FarmOS \u0111\u1ebf t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh sinh tr\u01b0\u1edfng c\u1ee7a c\u00e2y. Ngo\u00e0i c\u01a1 ch\u1ebf t\u1ef1 \u0111\u1ed9ng, \u01b0u \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 kh\u00f4ng ph\u1ea3i lo s\u00e2u b\u1ec7nh, s\u1eed d\u1ee5ng n\u01b0\u1edbc \u00edt h\u01a1n 95% so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p canh t\u00e1c th\u00f4ng th\u01b0\u1eddng. Trong m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh b\u1edfi c\u00f4ng ngh\u1ec7 cao n\u00e0y, Bowery c\u00f3 th\u1ec3 canh t\u00e1c 365 ng\u00e0y m\u1ed7i n\u0103m.<\/p>\n<p>\u201cCh\u00fang t\u00f4i l\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111ang nghi\u00ean c\u1ee9u v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a th\u1ef1c ph\u1ea9m\u201d, Irving Fain cho bi\u1ebft.<\/p>\n<p>Hi\u1ec7n Bowery \u0111ang th\u1eed nghi\u1ec7m h\u01a1n 80 lo\u1ea1i rau kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 c\u1ea3i xo\u0103n, rau m\u00f9 t\u1ea1t, x\u00e0 l\u00e1ch arugula. Trong\u00a0 80 lo\u1ea1i n\u00e0y, Bowery \u0111ang b\u00e1n 6 lo\u1ea1i v\u1edbi gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i rau h\u1eefu c\u01a1. M\u1ed9t g\u00f3i rau kho\u1ea3ng 150 gram t\u1ea1i c\u1eeda h\u00e0ng Whole Foods v\u00e0 Foragers \u1edf khu v\u1ef1c ba bang c\u00f3 gi\u00e1 3,99 USD.<\/p>\n<p>M\u1edbi \u0111\u00e2y, trong v\u00f2ng g\u1ecdi v\u1ed1n \u0111\u1ea7u ti\u00ean (Series A), Bowery huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 27,5 tri\u1ec7u USD, d\u1eabn \u0111\u1ea7u b\u1edfi qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m General Catalyst v\u00e0 GGV, c\u00f9ng s\u1ef1 tham gia c\u1ee7a qu\u1ef9 \u0111\u1ea7u t\u01b0 GV c\u1ee7a Alphabet Inc. (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Google Ventures), Forbes cho bi\u1ebft.<\/p>\n<p>S\u1ed1 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c Bowery d\u00f9ng \u0111\u1ec3 x\u00e2y th\u00eam nhi\u1ec1u trang tr\u1ea1i (tr\u01b0\u1edbc ti\u00ean l\u00e0 \u1edf t\u1ea1i khu v\u1ef1c ba bang New York, New Jersey v\u00e0 Connecticut, sau \u0111\u00f3 l\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9), m\u1edf r\u1ed9ng lo\u1ea1i rau tr\u1ed3ng v\u00e0 tuy\u1ec3n th\u00eam nh\u00e2n s\u1ef1.<\/p>\n<p>\u201cCanh t\u00e1c theo ki\u1ec3u c\u00f4ng nghi\u1ec7p kh\u00f4ng b\u1ec1n v\u1eefng\u201d, Fain nh\u1eadn \u0111\u1ecbnh. \u201cT\u00f4i mu\u1ed1n cung c\u1ea5p th\u1ef1c ph\u1ea3m t\u01b0\u01a1i s\u1ea1ch t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb theo c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n\u201d.<\/p>\n<p>Bowery l\u00e0 m\u1ed9t trong nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00f4ng nghi\u1ec7p \u0111\u00f4 th\u1ecb xu\u00e1t hi\u1ec7n g\u1ea7n \u0111\u00e2y. N\u0103m 2016, AeroFarms c\u0169ng b\u1eaft \u0111\u1ea7u canh t\u00e1c t\u1ea1i nh\u00e0 kho r\u1ed9ng h\u01a1n 6.300m2 \u1edf bang New Jersey. C\u00f2n Square Roots \u1edf Brooklyn c\u0169ng thu ho\u1ea1ch v\u1ee5 \u0111\u1ea7u ti\u00ean trong 10 container r\u1ed9ng 30m2\/chi\u1ebfc v\u00e0o \u0111\u1ea7u n\u0103m 2017.<\/p>\n<p>Kh\u00f4ng gi\u1ed1ng Bowery, th\u1eed nghi\u1ec7m nhi\u1ec1u lo\u1ea1i c\u00e2y kh\u00e1c nhau ngo\u00e0i rau \u0103n l\u00e1, c\u00e1c c\u00f4ng ty n\u00e0y ch\u1ec9 tr\u1ed3ng rau l\u00e1. So v\u1edbi c\u00e1c lo\u1ea1i qu\u1ea3 v\u00e0 rau kh\u00e1c, rau \u0103n l\u00e1 th\u01b0\u1eddng mang l\u1ea1i l\u1ee3i \u00edch k\u00ednh t\u1ebf l\u1edbn h\u01a1n khi tr\u1ed3ng theo m\u00f4 h\u00ecnh th\u1eb3ng \u0111\u1ee9ng.<\/p>\n<p>Bowery \u0111ang l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t quy m\u00f4 l\u1edbn v\u00e0 chu\u1ea9n b\u1ecb m\u1edf trang tr\u1ea1i \u201cnh\u00e0 kho\u201d th\u1ee9 hai t\u1ea1i khu v\u1ef1c. Trong t\u01b0\u01a1ng lai, c\u00f4ng ty n\u00e0y \u0111\u1eb7t m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng ra qu\u1ed1c t\u1ebf.<\/p>\n<p>Irving Fain, 37 tu\u1ed5i kh\u1edfi nghi\u1ec7p v\u1edbi v\u1ecb tr\u00ed nh\u00e2n vi\u00ean \u0111\u1ea7u t\u01b0 Citigroup, t\u1eebng l\u00e0m marketing cho iHeartMedia v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp CrowdTwist \u2013 ph\u1ea7n m\u1ec1m marketing cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, tr\u01b0\u1edbc khi chuy\u1ec3n sang l\u00e0m n\u00f4ng nghi\u1ec7p. Th\u00e1ng 10\/2014, anh c\u00f9ng v\u1edbi David Golden \u2013 m\u1ed9t k\u1ef9 s\u01b0 c\u01a1 kh\u00ed ng\u00e0nh s\u1ea3n xu\u1ea5t t\u1ef1 \u0111\u1ed9ng, h\u1ee3p t\u00e1c ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 l\u00e0m n\u00f4ng nghi\u1ec7p.<\/p>\n<\/div>\n<p class=\"maincontentleft\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n n\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao &#8220;h\u1eadu h\u1eefu c\u01a1&#8221;&#8230;] Bowery l\u00e0 d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p tr\u1ed3ng rau trong nh\u00e0 v\u1edbi m\u00f4 h\u00ecnh n\u00f4ng nghi\u1ec7p \u201ch\u1eadu h\u1eefu c\u01a1\u201d, cho n\u0103ng su\u1ea5t cao g\u1ea5p 100 l\u1ea7n so v\u1edbi c\u00e1c trang tr\u1ea1i truy\u1ec1n th\u1ed1ng c\u00f9ng di\u1ec7n t\u00edch, Business Insider cho bi\u1ebft. \u201cCh\u00fang t\u00f4i cho r\u1eb1ng  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":9746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,63],"tags":[],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-y-tuong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start-up tr\u1ed3ng rau c\u00f4ng ngh\u1ec7 cao \u0111\u01b0\u1ee3c r\u00f3t v\u1ed1n 27 tri\u1ec7u USD - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/start-trong-rau-cong-nghe-cao-duoc-rot-von-27-trieu-usd\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up tr\u1ed3ng rau c\u00f4ng ngh\u1ec7 cao \u0111\u01b0\u1ee3c r\u00f3t v\u1ed1n 27 tri\u1ec7u USD - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n n\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao &#8220;h\u1eadu h\u1eefu c\u01a1&#8221;&#8230;] Bowery l\u00e0 d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p tr\u1ed3ng rau trong nh\u00e0 v\u1edbi m\u00f4 h\u00ecnh n\u00f4ng nghi\u1ec7p \u201ch\u1eadu h\u1eefu c\u01a1\u201d, cho n\u0103ng su\u1ea5t cao g\u1ea5p 100 l\u1ea7n so v\u1edbi c\u00e1c trang tr\u1ea1i truy\u1ec1n th\u1ed1ng c\u00f9ng di\u1ec7n t\u00edch, Business Insider cho bi\u1ebft. \u201cCh\u00fang t\u00f4i cho r\u1eb1ng ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/start-trong-rau-cong-nghe-cao-duoc-rot-von-27-trieu-usd\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng 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