{"id":9779,"date":"2017-07-13T15:58:42","date_gmt":"2017-07-13T08:58:42","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9779"},"modified":"2017-07-24T14:42:01","modified_gmt":"2017-07-24T07:42:01","slug":"bai-hoc-kinh-doanh-don-gian-tu-mot-quay-hang-ban-nuoc-chanh-da-la-dan-sales-thi-khong-nen-bo-qua","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-don-gian-tu-mot-quay-hang-ban-nuoc-chanh-da-la-dan-sales-thi-khong-nen-bo-qua\/","title":{"rendered":"B\u00e0i h\u1ecdc kinh doanh \u0111\u01a1n gi\u1ea3n t\u1eeb m\u1ed9t qu\u1ea7y h\u00e0ng b\u00e1n n\u01b0\u1edbc chanh, \u0111\u00e3 l\u00e0 d\u00e2n sales th\u00ec kh\u00f4ng n\u00ean b\u1ecf qua"},"content":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chia s\u1ebb c\u1ee7a anh Chris Myers, CEO, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty BodeTree, chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh cho nh\u1eefng doanh nghi\u1ec7p nh\u1ecf.<\/strong><\/p>\n

T\u00f4i r\u1ea5t vui khi con trai t\u00f4i tuy\u00ean b\u1ed1 k\u1ebf ho\u1ea1ch s\u1ebd m\u1edf m\u1ed9t qu\u1ea7y h\u00e0ng b\u00e1n n\u01b0\u1edbc chanh nho nh\u1ecf. T\u00f4i ngh\u0129 \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i ho\u00e0n h\u1ea3o \u0111\u1ec3 t\u00f4i d\u1ea1y cho con m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng. Nh\u01b0ng t\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng, ch\u00ednh th\u1eb1ng b\u00e9 m\u1edbi l\u00e0 ng\u01b0\u1eddi d\u1ea1y t\u00f4i ba b\u00e0i h\u1ecdc \u0111\u00e1ng qu\u00fd v\u1ec1 ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng.<\/p>\n

B\u00e0i h\u1ecdc 1: \u0110\u1eebng bao gi\u1edd s\u1ee3 h\u00e3i<\/strong><\/span><\/p>\n

Khi ch\u00fang t\u00f4i d\u1ef1ng xong qu\u1ea7y h\u00e0ng, t\u00f4i r\u1ea5t lo l\u1eafng r\u1eb1ng n\u1ebfu kh\u00f4ng c\u00f3 ai t\u00ecm \u0111\u1ebfn. L\u00e0 m\u1ed9t ng\u01b0\u1eddi cha, t\u00f4i kh\u00f4ng mu\u1ed1n nh\u00ecn th\u1ea5y v\u1ebb h\u00e0o h\u1ee9ng v\u1ee5t t\u1eaft tr\u00ean g\u01b0\u01a1ng m\u1eb7t con trai m\u00ecnh khi m\u1ecdi th\u1ee9 kh\u00f4ng di\u1ec5n ra nh\u01b0 k\u1ebf ho\u1ea1ch.<\/p>\n

Trong khi t\u00f4i \u0111ang m\u1ea3i suy ngh\u0129 th\u00ec con trai t\u00f4i ch\u1ea1y v\u1ee5t v\u00e0o nh\u00e0. V\u00e0i ph\u00fat sau, th\u1eb1ng b\u00e9 xu\u1ea5t hi\u1ec7n v\u1edbi m\u1ed9t chi\u1ebfc g\u0103ng tay qu\u00e1 c\u1ee1 v\u00e0 m\u1ed9t c\u00e1i bi\u1ec3n qu\u1ea3ng c\u00e1o t\u1ef1 ch\u1ebf. R\u1ed3i n\u00f3 \u0111\u1ee9ng ngay tr\u01b0\u1edbc qu\u1ea7y h\u00e0ng, gi\u01a1 tay \u0111eo g\u0103ng l\u00ean v\u1eaby v\u00e0 n\u00e2ng cao t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u1ea7u. N\u00f3 d\u00f9ng h\u1ebft s\u1ee9c m\u00ecnh \u0111\u1ec3 la h\u00e9t, t\u1ea1o s\u1ef1 ch\u00fa \u00fd: \u201cN\u01b0\u1edbc chanh \u0111\u00e2y. B\u00e1nh quy \u0111\u00e2y. H\u00e3y mau l\u1ea1i mua \u0111i\u201d.<\/p>\n

Ch\u1eb3ng bao l\u00e2u, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u ra kh\u1ecfi nh\u00e0 \u0111\u1ec3 xem ngu\u1ed3n g\u1ed1c ti\u1ebfng \u1ed3n \u1edf \u0111\u00e2u. V\u00e0 ch\u1ec9 trong v\u00e0i ph\u00fat, con trai t\u00f4i c\u00f3 m\u1ed9t h\u00e0ng d\u00e0i kh\u00e1ch h\u00e0ng ch\u1edd \u0111\u1ee3i. T\u00f4i \u0111\u00e3 ph\u1ea3i gi\u00fap n\u00f3 m\u1ed9t tay trong vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u1ec3 th\u1eb1ng b\u00e9 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

T\u00f4i c\u0169ng kh\u00f4ng ng\u1edd k\u1ebf ho\u1ea1ch n\u00e0y l\u1ea1i c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady v\u00e0 t\u00f4i nh\u1eadn ra, t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 g\u00ec \u0111\u00f3 sai sai.<\/p>\n

T\u00f4i l\u00e0 ki\u1ec3u ng\u01b0\u1eddi ch\u1ec9 ng\u1ed3i ki\u00ean nh\u1eabn ph\u00eda sau b\u00e0n gi\u1ea5y, l\u1eb7ng l\u1ebd ch\u1edd \u0111\u1ee3i kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi m\u00ecnh. Con trai t\u00f4i th\u00ec kh\u00e1c, n\u00f3 s\u1eb5n s\u00e0ng lao ra ngo\u00e0i m\u00e0 kh\u00f4ng s\u1ee3 h\u00e3i g\u00ec c\u1ea3.<\/p>\n

R\u00f5 r\u00e0ng d\u00f9 b\u1ea1n c\u00f3 b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec, n\u01b0\u1edbc chanh hay ph\u1ea7n m\u1ec1m, b\u1ea1n c\u1ea7n ph\u1ea3i n\u0103ng \u0111\u1ed9ng, nhi\u1ec7t huy\u1ebft v\u00e0 kh\u00f4ng s\u1ee3 th\u1ea5t b\u1ea1i. Th\u00f4ng th\u01b0\u1eddng nhi\u1ec1u d\u00e2n sales s\u1ebd ng\u1ed3i nh\u00e0, t\u00ednh to\u00e1n, l\u00ean k\u1ebf ho\u1ea1ch xem ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m\u2026 v\u00e0 h\u1ecd s\u1ebd d\u1ec5 r\u01a1i v\u00e0o c\u00e1i b\u1eaby \u201cn\u1ebfu m\u00ecnh l\u00e0m th\u1ebf n\u00e0y, m\u00ecnh s\u1ebd th\u00e0nh c\u00f4ng\u201d.<\/p>\n

Tuy nhi\u00ean, theo t\u00f4i, c\u00e1ch hay nh\u1ea5t l\u00e0 lao ra ngo\u00e0i \u0111\u01b0\u1eddng, g\u00f5 c\u1eeda t\u1eebng nh\u00e0, t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o m\u1ed9t t\u00ecnh hu\u1ed1ng d\u00f9 kh\u00f3 kh\u0103n v\u00e0 d\u1ec5 b\u1ecb t\u1eeb ch\u1ed1i.<\/p>\n

B\u00e0i h\u1ecdc 2: Lu\u00f4n \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m<\/strong><\/span><\/p>\n

Khi con trai t\u00f4i n\u00f3i r\u1eb1ng n\u00f3 mu\u1ed1n m\u1edf m\u1ed9t qu\u1ea7y h\u00e0ng b\u00e1n n\u01b0\u1edbc chanh, t\u00f4i ngh\u0129 n\u01b0\u1edbc chanh s\u1ebd l\u00e0 s\u1ea3n ph\u1ea9m duy nh\u1ea5t. Tuy nhi\u00ean trong khi t\u00f4i gi\u00fap \u0111\u1ee1 n\u00f3 thi\u1ebft k\u1ebf qu\u1ea7y h\u00e0ng, th\u1eb1ng b\u00e9 n\u00f3i r\u1eb1ng c\u1ea7n m\u1ed9t c\u00e1i b\u00e0n th\u1eadt l\u1edbn \u0111\u1ec3 c\u00f2n b\u00e0y m\u00e0u n\u01b0\u1edbc, c\u00e1c b\u1ee9c tranh v\u00e0 m\u1ed9t v\u00e0i t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt kh\u00e1c m\u00e0 n\u00f3 \u0111\u1ecbnh b\u00e1n k\u00e8m. Th\u1eb1ng b\u00e9 c\u0169ng n\u01b0\u1edbng th\u00eam b\u00e1nh quy v\u00ec cho r\u1eb1ng \u201ckhi u\u1ed1ng n\u01b0\u1edbc chanh, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c th\u00eam b\u00e1nh quy n\u1eefa\u201d.<\/p>\n

V\u00ec qu\u1ea7y h\u00e0ng khai tr\u01b0\u01a1ng v\u00e0o m\u1ed9t ng\u00e0y n\u1eafng, d\u0129 nhi\u00ean n\u01b0\u1edbc chanh l\u00e0 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t. Tuy nhi\u00ean b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 kh\u00e1ch h\u1ecfi mua n\u01b0\u1edbc chanh, con trai t\u00f4i s\u1ebd tranh th\u1ee7 th\u1eddi gian qu\u1ea3ng c\u00e1o th\u00eam v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt m\u00e0 n\u00f3 t\u1ef1 l\u00e0m v\u00e0 m\u00f3n b\u00e1nh b\u00edch quy n\u01b0\u1edbng t\u1ea1i nh\u00e0.<\/p>\n

Th\u1eb1ng b\u00e9 hi\u1ec3u n\u1ebfu ai \u0111\u00f3 mu\u1ed1n u\u1ed1ng n\u01b0\u1edbc chanh v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn v\u1edbi qu\u1ea7y h\u00e0ng, c\u00f3 kh\u1ea3 n\u0103ng h\u1ecd c\u0169ng mu\u1ed1n mua m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 s\u1eb5n \u1edf \u0111\u00f3. Con trai t\u00f4i kh\u00f4ng mu\u1ed1n ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m duy nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed7i ng\u01b0\u1eddi l\u00e0m sales n\u00ean ch\u00fa \u00fd b\u00e0i h\u1ecdc n\u00e0y: thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c kh\u00f3 kh\u0103n v\u00e0 nhi\u1ec1u khi c\u00f2n r\u1ea5t t\u1ed1n k\u00e9m. Nh\u01b0ng m\u1ed9t khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y c\u1ed1 g\u1eafng b\u00e1n th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec3 gia t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

B\u00e0i h\u1ecdc 3: Hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 mu\u1ed1n mua g\u00ec<\/strong><\/span><\/p>\n

C\u00f3 m\u1ed9t b\u00ed quy\u1ebft l\u00e0 h\u00e3y x\u00e1c \u0111\u1ecbnh xem b\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i, kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n v\u00ec l\u00fd do g\u00ec? Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a con trai t\u00f4i, \u0111\u00f3 l\u00e0 s\u1ef1 d\u1ec5 th\u01b0\u01a1ng.<\/p>\n

T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh d\u1eebng l\u1ea1i tr\u01b0\u1edbc qu\u1ea7y h\u00e0ng b\u00e1n n\u01b0\u1edbc chanh? \u0110a ph\u1ea7n v\u00ec th\u1ea5y t\u00ecnh hu\u1ed1ng n\u00e0y qu\u00e1 \u0111\u00e1ng y\u00eau. Khi b\u1ea1n nh\u00ecn th\u1ea5y m\u1ed9t \u0111\u1ee9a tr\u1ebb \u0111ang c\u1ed1 g\u1eafng m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac \u0111\u1ec3 b\u00e1n h\u00e0ng, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 r\u1eddi m\u1eaft.<\/p>\n

Con trai t\u00f4i bi\u1ebft kh\u00e1ch h\u00e0ng d\u1eebng l\u1ea1i kh\u00f4ng h\u1eb3n v\u00ec mu\u1ed1n mua n\u01b0\u1edbc tranh, m\u00e0 v\u00ec s\u1ef1 d\u1ec5 th\u01b0\u01a1ng c\u1ee7a n\u00f3. T\u1eadn d\u1ee5ng \u0111i\u1ec3m n\u00e0y, n\u00f3 tranh th\u1ee7 b\u00e1n th\u00eam c\u1ea3 b\u00e1nh cookie v\u00e0 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt. N\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c, th\u1ee9 kh\u00e1ch h\u00e0ng mu\u1ed1n mua kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 s\u1ef1 d\u1ec5 th\u01b0\u01a1ng c\u1ee7a th\u1eb1ng b\u00e9.<\/p>\n

\u0110\u00f4i khi ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng th\u1eadt ra r\u1ea5t \u0111\u01a1n gi\u1ea3n. Quan tr\u1ecdng kh\u00f4ng ph\u1ea3i b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec, m\u00e0 b\u1ea1n c\u00f3 g\u00ec \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng. N\u1ebfu con trai t\u00f4i kh\u00f4ng b\u00e1n n\u01b0\u1edbc chanh m\u00e0 b\u00e1n m\u1ed9t m\u00f3n \u0111\u1ed3 kh\u00e1c, t\u00f4i ngh\u0129 k\u1ebft qu\u1ea3 c\u0169ng kh\u00f4ng qu\u00e1 kh\u00e1c bi\u1ec7t.<\/p>\n

L\u00e0 d\u00e2n sales, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 r\u01a1i v\u00e0o v\u00f2ng xo\u00e1y l\u1eddi khuy\u00ean c\u1ee7a c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi t\u1ef1 x\u01b0ng l\u00e0 c\u1ed1 v\u1ea5n kinh doanh. Tuy nhi\u00ean, t\u00f4i nh\u1eadn ra ch\u00fang ta th\u01b0\u1eddng h\u1ecdc nh\u1eefng b\u00e0i h\u1ecdc quy nh\u1ea5t t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m b\u1ea5t ng\u1edd nh\u1ea5t. L\u1ea7n t\u1edbi, n\u1ebfu c\u00f3 \u0111i qua m\u1ed9t qu\u1ea7y b\u00e1n n\u01b0\u1edbc chanh c\u1ee7a m\u1ed9t \u0111\u1ee9a tr\u1ebb n\u00e0o \u0111\u00f3, h\u00e3y th\u1eed d\u1eebng l\u1ea1i. Bi\u1ebft \u0111\u00e2u b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i \u0111i\u1ec1u hay ho th\u00ec sao.<\/i><\/p>\n

H\u1ed3ng Lam<\/strong><\/p>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chia s\u1ebb c\u1ee7a anh Chris Myers, CEO, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty BodeTree, chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh cho nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. T\u00f4i r\u1ea5t vui khi con trai t\u00f4i tuy\u00ean b\u1ed1 k\u1ebf ho\u1ea1ch s\u1ebd m\u1edf m\u1ed9t qu\u1ea7y h\u00e0ng b\u00e1n n\u01b0\u1edbc chanh nho nh\u1ecf. T\u00f4i ngh\u0129 \u0111\u00e2y l\u00e0 c\u01a1 …<\/p>\n","protected":false},"author":4,"featured_media":9780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-9779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nB\u00e0i h\u1ecdc kinh doanh \u0111\u01a1n gi\u1ea3n t\u1eeb m\u1ed9t qu\u1ea7y h\u00e0ng b\u00e1n n\u01b0\u1edbc chanh, \u0111\u00e3 l\u00e0 d\u00e2n sales th\u00ec kh\u00f4ng n\u00ean b\u1ecf qua - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-don-gian-tu-mot-quay-hang-ban-nuoc-chanh-da-la-dan-sales-thi-khong-nen-bo-qua\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e0i h\u1ecdc kinh doanh \u0111\u01a1n gi\u1ea3n t\u1eeb m\u1ed9t qu\u1ea7y h\u00e0ng b\u00e1n n\u01b0\u1edbc chanh, \u0111\u00e3 l\u00e0 d\u00e2n sales th\u00ec kh\u00f4ng n\u00ean b\u1ecf qua - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chia s\u1ebb c\u1ee7a anh Chris Myers, CEO, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty BodeTree, chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh cho nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. 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