{"id":9993,"date":"2017-07-17T15:10:25","date_gmt":"2017-07-17T08:10:25","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9993"},"modified":"2017-07-24T13:38:14","modified_gmt":"2017-07-24T06:38:14","slug":"khoi-nghiep-phai-giu-vung-tam-anh-song-thi-toi-chet","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/khoi-nghiep-phai-giu-vung-tam-anh-song-thi-toi-chet\/","title":{"rendered":"Kh\u1edfi nghi\u1ec7p, ph\u1ea3i gi\u1eef v\u1eefng t\u00e2m th\u1ebf “anh s\u1ed1ng th\u00ec t\u00f4i ch\u1ebft”"},"content":{"rendered":"

\u201cNh\u00e0 s\u00e1ng l\u1eadp c\u1ea7n ph\u1ea3i lu\u00f4n quan ni\u1ec7m kinh doanh l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i \u201cZero sum game\u201d (anh s\u1ed1ng th\u00ec t\u00f4i ch\u1ebft); b\u1ea1n c\u1ea7n ph\u1ea3i chi\u1ebfn \u0111\u1ea5u, chi\u1ebfn \u0111\u1ea5u nhi\u1ec1u h\u01a1n n\u1eefa…”.<\/strong><\/p>\n

\"MC
MC Ho\u00e0ng Tr\u00ed (thu\u1ed9c ban t\u1ed5 ch\u1ee9c b\u00ean tr\u00e1i) v\u00e0 di\u1ec5n gi\u1ea3 Lan Bercu (ph\u1ea3i) \u0111ang chia s\u1ebb c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn kh\u1edfi nghi\u1ec7p (\u1ea2nh: T\u00f9ng Minh)<\/figcaption><\/figure>\n
\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng n\u0103m v\u1ec1 tr\u01b0\u1edbc, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i mi\u1ec5n ph\u00ed m\u00e0 l\u1ea1i v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 nh\u01b0 Facebook, Instagram hay Youtube \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p 4.0, c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng n\u1ebfu \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt digital marketing (ti\u1ebfp th\u1ecb s\u1ed1) \u0111\u00fang c\u00e1ch, n\u1eef di\u1ec5n gi\u1ea3 cho bi\u1ebft.<\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t trong s\u1ed1 chia s\u1ebb\u00a0c\u1ee7a ch\u1ecb Lan Bercu \u2013 Ch\u1ee7 t\u1ecbch c\u1ee7a Lead Across Culture International (C\u00f4ng ty \u0111\u00e0o t\u1ea1o qu\u1ed1c t\u1ebf c\u00f3 tr\u1ee5 s\u1edf \u1edf Hoa K\u1ef3)<\/em>, trong bu\u1ed5i “Giao l\u01b0u t\u00e1c gi\u1ea3 Lan Bercu v\u1ec1 36 k\u1ebf trong kinh doanh hi\u1ec7n \u0111\u1ea1i” do nh\u00e0 xu\u1ea5t b\u1ea3n Tr\u1ebb t\u1ed5 ch\u1ee9c t\u1ea1i \u0111\u01b0\u1eddng s\u00e1ch, s\u1ed1 1 Nguy\u1ec5n V\u0103n B\u00ecnh, Qu\u1eadn 1, TP.HCM v\u00e0o s\u00e1ng ch\u1ee7 nh\u1eadt ng\u00e0y 16\/07\/2017.<\/p>\n

C\u01a1 h\u1ed9i l\u00e0 d\u00e0nh cho t\u1ea5t c\u1ea3\u00a0<\/strong><\/p>\n

\u201cTrong khi Vietnam Airlines ph\u1ea3i m\u1ea5t t\u1edbi h\u00e0ng ch\u1ee5c n\u0103m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf v\u00e0 t\u00ean tu\u1ed5i nh\u01b0 hi\u1ec7n nay, th\u00ec h\u00e3ng h\u00e0ng kh\u00f4ng Vietjet ch\u1ec9 m\u1ea5t ch\u01b0a \u0111\u1ebfn 10 n\u0103m nh\u1edd \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i.<\/em><\/p>\n

C\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c 100 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb th\u00ec Nokia ph\u1ea3i \u0111\u1ecbnh h\u01b0\u1edbng\u00a0kh\u00e1ch h\u00e0ng trong h\u01a1n 45 n\u0103m, c\u00f2n Facebook ch\u1ec9 m\u1ea5t ch\u01b0a \u0111\u1ea7y 2 n\u0103m v\u00e0 Pokemon Go (\u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh) ch\u1ec9 c\u1ea7n ch\u01b0a \u0111\u1ea7y 1 th\u00e1ng\u201d<\/em>, ch\u1ecb Lan Bercu \u0111\u01b0a ra v\u00ed d\u1ee5 minh ch\u1ee9ng.<\/p>\n

N\u1eef di\u1ec5n gi\u1ea3 c\u0169ng \u0111\u01b0a ra g\u1ee3i \u00fd cho c\u00e1c startup c\u00f3 ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf l\u00e0 h\u00e3y t\u1eadp trung x\u00e2y d\u1ef1ng n\u1ed9i dung th\u1eadt \u201cch\u1ea5t\u201d<\/em> \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf giao di\u1ec7n b\u00e1n h\u00e0ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, trang web th\u1eadt \u0111\u1eb9p; \u0110\u1ed3ng th\u1eddi h\u1ecd c\u0169ng n\u00ean t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google \u0111\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn, t\u00e1c gi\u1ea3 s\u00e1ch \u201c36 k\u1ebf trong kinh doanh hi\u1ec7n \u0111\u1ea1i\u201d<\/em> chia s\u1ebb.<\/p>\n\"Kh\u1edfi\n

H\u01a1n 100 ng\u01b0\u1eddi tham d\u1ef1 \u0111\u00e3 \u0111\u1ebfn tham d\u1ef1 bu\u1ed5i giao l\u01b0a v\u1edbi t\u00e1c gi\u1ea3 s\u00e1ch “36 k\u1ebf trong kinh doanh hi\u1ec7n \u0111\u1ea1i” (\u1ea2nh: T\u00f9ng Minh).<\/p>\n

\u201cL\u1ea5y v\u00ed d\u1ee5: N\u1ebfu b\u1ea1n \u0111ang kinh doanh hoa t\u01b0\u01a1i nh\u01b0ng ph\u1ea3i c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Coopmart, ph\u1ea3i l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed3n t\u1ea1i? C\u00e2u tr\u1ea3 l\u1eddi r\u1ea5t \u0111\u01a1n gi\u1ea3n, h\u00e3y x\u00e2y d\u1ef1ng ch\u1ea5t ri\u00eang cho m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung. C\u01a1 h\u1ed9i l\u00e0 d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi\u201d<\/em>, ch\u1ecb Lan Bercu n\u00f3i th\u00eam.<\/p>\n

M\u1ed9t m\u1ea5t m\u1ed9t c\u00f2n<\/strong><\/p>\n

M\u1eb7c d\u00f9 n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi \u0111ang ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng c\u00f9ng m\u1edf r\u1ed9ng mi\u1ebfng b\u00e1nh thay v\u00ec gi\u00e0nh gi\u1eadt l\u1eabn nhau, nh\u01b0ng di\u1ec5n gi\u1ea3 v\u1eabn khuy\u00ean c\u00e1c b\u1ea1n tr\u1ebb h\u00e3y mang t\u01b0 duy c\u1ee7a m\u1ed9t chi\u1ebfn binh (lu\u00f4n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7) n\u1ebfu mu\u1ed1n \u0111i theo con \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p.<\/p>\n

\u201cNh\u00e0 s\u00e1ng l\u1eadp c\u1ea7n ph\u1ea3i lu\u00f4n quan ni\u1ec7m kinh doanh l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i \u201cZero sum game\u201d (anh s\u1ed1ng th\u00ec t\u00f4i ch\u1ebft); b\u1ea1n c\u1ea7n ph\u1ea3i chi\u1ebfn \u0111\u1ea5u, chi\u1ebfn \u0111\u1ea5u nhi\u1ec1u h\u01a1n n\u1eefa, chi\u1ebfn \u0111\u1ea5u m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i m\u1edbi mong d\u00e0nh \u0111\u01b0\u1ee3c chi\u1ebfn th\u1eafng<\/em>\u201d, n\u1eef di\u1ec5n gi\u1ea3 nh\u1eadn \u0111\u1ecbnh.<\/p>\n

D\u00f9ng ti\u1ec1n c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh gi\u1ed1ng nh\u01b0 \u0111em \u201cmu\u1ed1i \u0111\u1ed5 bi\u1ec3n\u201d <\/em>(r\u1ea5t t\u1ed1n k\u00e9m), n\u00ean ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n t\u00ecm c\u00e1ch t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro. N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 tinh th\u1ea7n v\u1eefng v\u00e0ng, h\u00e3y c\u1ee9 \u0111i l\u00e0m thu\u00ea cho ng\u01b0\u1eddi ta v\u00e0i n\u0103m r\u1ed3i \u0111\u1ee3i t\u1edbi khi n\u00e0o s\u1eb5n s\u00e0ng h\u00e3y\u00a0th\u1ef1c hi\u1ec7n startup c\u0169ng ch\u01b0a mu\u1ed9n – CEO Lan Bercu khuy\u00ean.<\/p>\n\"Kh\u1edfi\n

Kh\u00e1ch m\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 nh\u1eadn gi\u1ea3i \u0111\u00e1p t\u1eeb\u00a0di\u1ec5n gi\u1ea3 (\u1ea2nh: T\u00f9ng Minh)<\/p>\n

Di\u1ec5n gi\u1ea3 c\u0169ng cho r\u1eb1ng tinh th\u1ea7n kh\u1edfi nghi\u1ec7p c\u1ee7a c\u00e1c b\u1ea1n tr\u1ebb Vi\u1ec7t Nam \u0111ang r\u1ea5t l\u00e0 \u201cn\u00f3ng\u201d<\/em>; c\u00e1c b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng \u0111\u00fang \u0111\u1eafn r\u1ed3i th\u00ec gi\u1edd ch\u1ec9 c\u1ea7n h\u1ecdc h\u1ecfi th\u00eam t\u01b0 duy, chi\u1ebfn l\u01b0\u1ee3c trong kinh doanh th\u00ec c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng s\u1ebd r\u1ea5t cao.<\/p>\n

\u201cKhi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng, v\u00ec s\u1eed d\u1ee5ng ti\u1ec1n c\u1ee7a m\u00ecnh n\u00ean Donald Trump (T\u1ed5ng th\u1ed1ng Hoa K\u1ef3) v\u00f4 c\u00f9ng ti\u1ebft ki\u1ec7m nh\u01b0ng l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n b\u00e0 Bill Clinton – \u1ee9ng c\u1eed vi\u00ean t\u1ed5ng th\u1ed1ng th\u1ee9 45 c\u1ee7a M\u1ef9\u201d<\/em>, n\u1eef di\u1ec5n gi\u1ea3 d\u1eabn ch\u1ee9ng.<\/p>\n

\u201cDonald Trump th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing (ti\u1ebfp th\u1ecb) tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t b\u00e0i b\u1ea3n; \u00f4ng ta x\u00e2y d\u1ef1ng n\u1ed9i dung nh\u1eafm v\u00e0o t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb h\u1ecdc sinh, sinh vi\u00ean \u0111\u1ebfn gi\u1edbi tri th\u1ee9c, ph\u1ee5 n\u1eef da m\u00e0u r\u1ea5t c\u1ee5 th\u1ec3. Ngo\u00e0i ra, T\u1ed5ng th\u1ed1ng th\u1ee9 45 c\u1ee7a Hoa K\u1ef3 c\u00f2n th\u1ef1c hi\u1ec7n live stream (quay video tung l\u00ean m\u1ea1ng trong th\u1eddi gian th\u1ef1c) nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp, nhanh ch\u00f3ng\u201d<\/em>, ch\u1ecb Lan Bercu chia s\u1ebb th\u00eam.<\/p>\n

Tr\u00e0o l\u01b0u trong t\u01b0\u01a1ng lai<\/strong><\/p>\n

Di\u1ec5n gi\u1ea3 gi\u1edbi thi\u1ec7u 3 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u00e0 th\u1ebf gi\u1edbi \u0111ang theo \u0111u\u1ed5i. Th\u1ee9 nh\u1ea5t, s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd th\u00f4ng m\u00ecnh nh\u01b0 xe \u0111i\u1ec7n t\u1eed hay m\u00e1y in ba chi\u1ec1u; th\u1ee9 hai l\u00e0 Blockchain (chu\u1ed7i kh\u1ed1i) v\u1edbi \u1ee9ng d\u1ee5ng d\u1ec5 th\u1ea5y nh\u1ea5t l\u00e0 bitcoin (m\u1ed9t lo\u1ea1i ti\u1ec1n \u1ea3o). Xu h\u01b0\u1edbng cu\u1ed1i c\u00f9ng l\u00e0 sinh h\u1ecdc; trong t\u01b0\u01a1ng lai kh\u00f4ng xa, tr\u1ebb em s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng c\u00e1c \u0111\u1eb7c t\u00ednh di truy\u1ec1n t\u1ed1t nh\u1ea5t t\u1eeb cha m\u1eb9.<\/p>\n

Ngo\u00e0i ra, ch\u1ecb Lan Bercu c\u00f2n gi\u1ea3i th\u00edch cho ng\u01b0\u1eddi nghe ngu\u1ed3n g\u1ed1c c\u1ee7a t\u00ean g\u1ecdi \u201cc\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0<\/em>\u201d \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp li\u00ean t\u1ee5c g\u1ea7n \u0111\u00e2y.<\/p>\n

Th\u1ebf gi\u1edbi \u0111\u00e3 tr\u1ea3i qua 4 cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p: l\u1ea7n \u0111\u1ea7u ti\u00ean l\u00e0 1.0 di\u1ec5n ra v\u00e0o cu\u1ed1i th\u1ec3 k\u1ec9 18, khi m\u00e0 n\u0103ng l\u01b0\u1ee3ng h\u01a1i n\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. Ti\u1ebfp \u0111\u00f3 l\u00e0 2.0 n\u1ed5 ra v\u00e0o cu\u1ed1i th\u1ebf k\u1ec9 20, l\u00fac n\u0103ng l\u01b0\u1ee3ng \u0111i\u1ec7n \u0111\u01b0\u1ee3c \u0111em v\u00e0o s\u1eed d\u1ee5ng; cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 3.0 di\u1ec5n ra v\u00e0o nh\u1eefng n\u0103m cu\u1ed1i 1970, th\u1eddi \u0111i\u1ec3m internet ph\u1ee7 s\u00f2ng to\u00e0n c\u1ea7u. V\u00e0 \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a IoT, th\u1ebf gi\u1edbi \u0111ang chuy\u1ec3n d\u1ecbch d\u1ea7n sang 4.0.<\/p>\n

\u201cTh\u1ebf gi\u1edbi \u1ea3o \u0111ang giao thoa v\u1edbi th\u1ebf gi\u1edbi th\u1eadt. N\u1ebfu ng\u01b0\u1eddi ta t\u00ecm ki\u1ebfm tr\u00ean Google m\u00e0 kh\u00f4ng th\u1ea5y t\u00ean, th\u00ec c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng hi\u1ec7n h\u1eefu trong m\u1eaft h\u1ecd. T\u1eeb sau n\u0103m 2020, m\u1ed7i c\u01b0 d\u00e2n ph\u1ea3i c\u00f3 m\u1ed9t th\u1ef1c th\u1ec3 trong \u0111\u1eddi th\u1eadt \u0111i k\u00e8m v\u1edbi m\u1ed9t nh\u1eadn d\u1ea1ng tr\u00ean th\u1ebf gi\u1edbi \u1ea3o\u201d, <\/em>n\u1eef di\u1ec5n gi\u1ea3 nh\u1eadn \u0111\u1ecbnh<\/p>\n<\/div>\n

T\u00f9ng Minh<\/strong><\/div>\n
\u00a0<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cNh\u00e0 s\u00e1ng l\u1eadp c\u1ea7n ph\u1ea3i lu\u00f4n quan ni\u1ec7m kinh doanh l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i \u201cZero sum game\u201d (anh s\u1ed1ng th\u00ec t\u00f4i ch\u1ebft); b\u1ea1n c\u1ea7n ph\u1ea3i chi\u1ebfn \u0111\u1ea5u, chi\u1ebfn \u0111\u1ea5u nhi\u1ec1u h\u01a1n n\u1eefa…”. Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng n\u0103m v\u1ec1 tr\u01b0\u1edbc, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i mi\u1ec5n ph\u00ed m\u00e0 l\u1ea1i …<\/p>\n","protected":false},"author":4,"featured_media":9994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-9993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nKh\u1edfi nghi\u1ec7p, ph\u1ea3i gi\u1eef v\u1eefng t\u00e2m th\u1ebf "anh s\u1ed1ng th\u00ec t\u00f4i ch\u1ebft" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/khoi-nghiep-phai-giu-vung-tam-anh-song-thi-toi-chet\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u1edfi nghi\u1ec7p, ph\u1ea3i gi\u1eef v\u1eefng t\u00e2m th\u1ebf "anh s\u1ed1ng th\u00ec t\u00f4i ch\u1ebft" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u201cNh\u00e0 s\u00e1ng l\u1eadp c\u1ea7n ph\u1ea3i lu\u00f4n quan ni\u1ec7m kinh doanh l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i \u201cZero sum game\u201d (anh s\u1ed1ng th\u00ec t\u00f4i ch\u1ebft); b\u1ea1n c\u1ea7n ph\u1ea3i chi\u1ebfn \u0111\u1ea5u, chi\u1ebfn \u0111\u1ea5u nhi\u1ec1u h\u01a1n n\u1eefa…”. 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